Tuesday, August 28, 2007

Sponsored Reviews can earn your blog big money

Have you heard of PayPerPost or ReviewMe or Smorty? These are the guys, especially the first one who are bringing a new revolution in the 'media' or 'advertising' world - creating thousands of sellable media options for advertisers and marketeers. If you have a blog and it's read by someone, you are ready to kick some ass with Sponsored Posts. Here's the dope:
Do you know what an advertorial is? Never mind, if you don't. You surely know what an advertisement is and you also do know awhat an editorial is - now combine the two and what have we got: An Advertorial. Basically an advertisement that looks like it's not - it rather looks the editorial part of the newspaper or magazine.
I read the Hindustan Times and the Times of India and i have been doing it for years, and the cells in my brain have by now configured where the ads are placed and where they are not. My brain knows that at the bottom right corner of the front page there is an advertisement and it has learnt to ignore it completely. I may read the entire story right above the ad or to the left of it, yet I may not even the ad even once. And this ad, referred to by media planners as the 'front page solus' is supposed to be the newspaper's supreme ad position and costs a bomb. What a waste! So, what does the smart media planner do next? He tries to put the ad into the editorial matter, so that my devious mind can't ignore it. Got it?!
Blogs are no different. When you visit a blog, you know that the 'juice' is in the centre or in the 'widest column'. The left and the right columns contain ads, links and thousand others things that you are not looking for!! That's where guys like PayPerPost come in. They will pay you for writing a sponsored piece as a post. PPP or ReviewMe are simply mediators - the advertiser places their orders with them and they connect with bloggers like you and me.
How does PPP work?
First thing first - register your blog with PPP. This guys are not the quickest in the world in terms of approving your blog, but once they do, you are immediately ready to make some money. PPP lists all opportunities available with them - but you may not qualify for each one.
Your blog will qualify based on one or more of the following:
1. Google Page Rank - this, by far, seems to be the most important parameter. (and this is because besides the ad the value of an outgoing link counts - higher the PageRank, the more valuable you are.)
2. Alexa Ranking - This is a worldwide ranking of websites, based on the traffic to your webpages. But don't get too worried. Lots and lots of opportunities don't ask for this criteria and secondly, there are quite a few who are ready to go even for the guy ranked 9,99,999. That's quite a bit, and if you make a concerted effort that's quite a reachable number.
3. Tack Rating - This is PayPerPost's internal rating system. Advertisers will give you positive or negative ratings depending on the quality of your previous posts.
The minimum payout is 5$ ( after subtracting the PPP commission) and the highest goes upto 500$, but that's a rare thing. However there are a good number of available opportunities between the 5$ to 50$ range. The highest i myself made on an individual post was 125 $ and i have averaged about 30$. Not bad money that, what say! PPP is not very surprisingly my biggest source of revenue, though Adsense ain't too far behind.
ReviewMe works on a similar basis, but with one important difference and it makes a hell lot of difference. At PPP, you choose the posts you want to do. At ReviewMe the advertiser selects the blogs - you are however free to accept or reject. Unless you have a good traffic blog, you are unlikely to get too many invites from ReviewMe, though their average payout is better so there ain't any harm in registering.
Smorty is akin to PPP, however Smorty is a comparatively newer entrant and the number of opportunities are far fewer. The good thing: their response rate is faster and the best thing: the money trickles into your account quicker. While PPP pays after 30 days, Smorty pays you next week.
All of them are currently paying through PayPal.
PPP has geographical segregation in place, but barring the rare opportunity which might be reserved for bloggers in the UK or North America only, most are open to the globe. And what with the internet penetration exploding in India, i won't be too surprised if very soon you start seeing a number of opportunities reserved for Indian Bloggers only. PPP currently allows you to take up 2 opportunities in a day. Even if you do two 5$ ones, that's about 300$ for the month. Convert that to Rupee and you got almost 12,00o bucks. Not bad at all! Raring to start making money right away? Click on the image below:

No comments: