Sunday, March 22, 2009
Posted by Amit Bajaj at 1:26 PM
Friday, September 21, 2007
If you are a blogger trying to promote your blog, you are essentially a marketer - and you will have to think like one, if you are to succeed.
Keep that in mind when you are leaving nice little comments on other blogs with the 'honourable' intention of getting some traffic from them coming back to your own little space on the big bad world wide web.
Just type whatever name you fancy to appear and right below put in the URL of the page you want the traffic to be directed to. Next time someone reads your pretty little comments, they just need to click on your name to come straight to where you want them to!!!
Monday, September 17, 2007
Thursday, September 6, 2007
Saturday, September 1, 2007
Tuesday, August 28, 2007
Sunday, August 26, 2007
3. Referral Ads: You refer your users to certain products or websites. He will then be asked or motivated to perform a certain action - it could be to fill up a form or to purchase a product or service or something else. If he does that, you earn money. This is the most difficult one because you need your reader to make an 'extra' effort here, so the conversion rates are low. However you typically earn more than the regular PPC route whenever the conversion happens.
If you haven't started using Google Adsense you can do it now by clicking here.
All the very best.
Now to the most important question: Does Google Adsense work for Indian Blogger?
Yes, it does. I have been using it myself for a year now and have seen it work. You need to be patient with adsense - You may not see any results or poor results in the first days or months. Look at other blogs that you think may be doing well. See how they have placed their ads on their blogs. Sometimes copying a successful format is not a bad idea. Else you may have to experiment with various permutations and combinations to arrive at your right format.
In certain cases, Adsense doesn't deliver as well for Indian bloggers as it will for bloggers in some other countries. For example - the referral ad for Firefox. While the US blogger may end up making a dollar for every conversion, you may end up making a measly 10 cents. But Google has now come up with lots more referral products. There are quite a few products and services specific to India and will deliver best for Indian bloggers. Spend some time searching for the right products. Do factor in the 'action' required. Indian net users are not as likely to purchase a product on the web as their counterpart in Europe or US. Realising this aspect, I don't refer products where the 'action' is purchase. Go instead for a 'form filling' or a 'sign up' action. However the final decision has to be yours, depending on the nature of your blog and the demographic and psychographic profile of your readers. Of course, it is also not necessary that Indian blogs will be read by Indian only. You may have a high percentage of NRI readers or even pure non-Indians. That can affect your decision completely.
( To be continued )